Discussion on the added value of the hottest packa

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Discussion on the added value of packaging

release date: Source: China paper industry

in the packaging and printing industry, packaging is a relatively important link in the development and design, production and manufacturing of products to enter the market. Its success directly affects consumers' sense of trust and cognition of products to some extent. Packaging design is a creative work aimed at marketing, promoting the promotion and sales of products, and integrating many elements such as society, economy, art, technology, psychology and so on. Packaging design is not only to protect products from damage in the process of circulation, but also to create added value for enterprises in the process of promotion. Today, China paper takes you to learn more about the relevant content

1 value of packaging

with the increasing formation of global economic marketization, product sales competition is becoming more and more intense, and the role of product packaging is becoming more and more important, and the value it creates is also growing


product packaging is to protect products from damage in the process of production and sales. Any product may be deformed, broken, damped and polluted due to handling, storage, etc. in the process of circulation. The packaging design control software can display the experimental force, peak value of experimental force, time interval, experimental force time curve and other experimental parameters in real time, and can solve the problem that the packaged material is not deformed, broken or deteriorated [2]


product packaging can beautify goods and is conducive to product promotion. For the purpose of sales, package a part or the whole of the goods, pay attention to the role of promotion, and attract the attention of consumers with novel and beautiful outer packaging, so as to arouse consumers' desire to buy


product packaging spreads product information. The purpose, usage and source of the product are conveyed through the form of packaging or the graphics, texts and marks printed on the packaging, so that customers can understand the basic information and actual use value of the product when buying, and effectively guide consumers to buy


the added value of product packaging is implied in the value of the product, which is the specific embodiment of the product packaging effect, and is compensated in the sales process of the product. "Packaging is often more important than the products contained in it". From this sentence, we can see the significance of packaging design to create added value


spread corporate culture and enhance brand image. Packaging design uses modern design theory, pays attention to consumer psychology research, and spreads the concept and spirit of enterprises to society and consumers through packaging, advertising and other forms, so as to guide consumption and induce consumption, and show the social effect and value of product packaging


improve the product grade and create economic efficiency. The market cannot digest the rapidly increasing benefits of lithium hydroxide products. A lot of practice has proved that the proper packaging of products, although "increases" the cost of products, will significantly stimulate consumers' desire to buy products, increase the added price of products, and also promote and increase the sales value and commercial profits of products

2 method of creating additional value in packaging design

creating additional value other than product value is the content that must be considered in packaging design. We can study and discuss it from the following aspects

a) pay attention to the absorption of local culture. "The national is the world". With the gradual formation of global economic integration, the exchange of products has become increasingly extensive. More and more attention has been paid to the research and application of local culture. Product packaging design should have its own characteristics, the most important of which is how to reflect the enterprise's own culture, which is often closely connected with the local regional culture. Therefore, the ingenious application of the rich human resources in the region to packaging design will make consumers have a good sense of trust in products [3]. For example, most of the packaging designs of alcohol products in China choose the places of interest and historical culture of the origin as the design materials, so consumers can get more trust when buying products

b) adopt new materials and processes. The current packaging design trend

is developing in the direction of original ecology. How to develop and utilize new renewable materials and Research on new process methods to further reflect the design concept of green packaging and the realization of sustainable development strategy is a topic of common concern. For example, the research on composite materials for packaging is to try to composite several materials together to make them have the excellent properties of different materials, and at the same time, consider the requirements of environmental protection, which is convenient for recycling and recycling. The required cost is reduced, which improves the added value of the product

c) appropriate packaging design. A complete package includes the overall embodiment of materials, structure, technology, design and other aspects, which should be comprehensively analyzed and considered by value engineering

1 high requirements for force measuring machine) the packaging design should carefully study the best match between function and cost according to the characteristics and functional requirements of the product, and select the most economical scheme. For example, if the quality of products is different, the consumption object is different, and the place of origin of sales is different, we should choose different design schemes to reflect the personalized, international and diversified consumption characteristics

2) the packaging design should also consider eliminating some redundant functions, which will consume resources and increase the packaging cost [4]. For example, for products that are not susceptible to moisture, it is redundant to use many moisture-proof materials for sealed packaging, and the most appropriate packaging method should be selected

3) universality and standardization should also be considered in packaging design

with the further enhancement of international trade and material exchange, the universality and standardization requirements of packaging materials have attracted the attention of the packaging design community in various countries, and many packaging design standards have been formulated, which should be actively applied and implemented. For example, the spring testing machine set up according to the international packaging standards is a special instrument for testing springs, which can make the export products well adapt to the requirements of transportation tools in the circulation process, avoid the loss of goods and economic benefits, and greatly improve the work efficiency and economic benefits

3 conclusion

the research and Realization of the added value of packaging design, on the one hand, has brought more economic benefits to enterprises and society, on the other hand, it has also played a positive role in promoting global economic exchanges, the protection of the ecological environment, and the effective use of natural resources. At present, international exchanges are increasingly frequent, and the scope of product sales is also expanding. The research on how to effectively play the role of product packaging and bring more economic benefits to enterprises will be paid more and more attention by the whole society

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